Social Networking doesn't just benefit yourself, it helps corporations too. According to the article "What's Next? Your Future in Social Networking," companies are using social networking as a tool for research and development. Businesses are reaching out to communities to discuss issues of what customers want and it reduces their cost of doing business. Businesses can advertise their brand on social networking sites to get potential customers since social networking sites is a place people someone would visit multiple times on a daily basis. Social networking site helps people find jobs. According to the article, "Social Networking Technology Boosts Job Recruiting," sites like Linkedin help recruiters find high quality potential employees for the company. So social networking helps people market themselves since businesses may look for you online before hiring you.
Because you are putting yourselves online, the "dark side" would be the dangers of having a online profile. Because you are putting your personal life on the internet, potential employers are also looking at this and will definitely impact their decision. So do not post anything that you don't want your boss to see. You identity is also at risk when you use social networking sites. Since you are posting personal information, people may put different facts together about you from different social networking sites and do some harm such as identity theft.
Since so much people are using social networking site, in the future, this may evolve to be a one stop site for everything you need. Every business will want to be involved in it.
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